Client: Charity Financials | Services: Editorial

News and data-driven reports drive traffic

Executive summary

Slack Communications writes charity finance news and edits data-driven reports on topics such as income, banking and auditing for the interactive online platform

Challenges and objectives is the only fully interactive online platform containing the latest available financial information on UK charities, key contacts, league tables, benchmarking, plus much more. It provides a unique overview of the charity sector across financial, causal and geographical areas.

Keen to direct traffic to the website and to promote the value of its data, the marketing team at Charity Financials recruited Slack Communications to provide useful content marketing material.

How we helped

Slack Communications provides regular news stories for the website. These stories focus on key charity finance issues in the charity sector and analysis of the data held within the Charity Financials website.

In addition, we provide editing, writing and data analysis services for Charity Financials’ range of data-focused reports that highlight key trends in charity income, banking, auditing and investments.

The results

Since 2011 when we first started writing content for the website, traffic has increased considerably and many reports have been downloaded.