Weekly round-up: Charity Communications News

Weekly round-up: Charity Communications News

This week’s must-read communications and marketing articles from across the charity sector

Impact measurement ‘hardly understood, too expensive and too focused on funders
Report from the Third Sector Research Centre, written by Jenny Harlock, says that many third sector bodies lack the ability to use impact measurement effectively
From Third Sector

Majority of public think having a London office is a waste of a charity’s money
Joe Saxton of nfpSynergy says his organisation’s survey shows the need for charities to explain why they do what they do
From Third Sector

Cancer Research UK fundraising tops £460m
Total income at Cancer Research UK was boosted by £44m last financial year, or 9 per cent, with fundraising income rising to £460m.
From Civil Society Media

Anthony Nolan doubles its number of regular givers
Anthony Nolan has doubled the number of regular givers over an 18 month period, its latest set of accounts reveal.
From Civil Society Media

Top tips for charities that use images to appeal to donors and supporters
Carefully selected images on your charity website will help to increase your organisation’s impact
From the Guardian Voluntary Sector Network

Marketing personas for non-profits: design and implementation
Expert advice for fundraisers who want to create solid research on which to base marketing decisions
From the Guardian Voluntary Sector Network

Google launches programme that aims to support non-profit organisations
New Google for Nonprofits programme gives charities access to online collaboration tools, free advertising and advice
From the Guardian Voluntary Sector Network

Data analysis: Corporate giving
Charity Financials data suggests that corporate income has grown every year since 2008
From Charity Financials